The Institute Research Committee (IRC) of SCMS NOIDA renders advice on promoting and facilitating research among the students and faculty members of SCMS NOIDA. The committee comprises of internal subject matter experts as well as members from industry and other academic institutions.
Primary Role
The primary role of the IRC is to advise and support all research activities within SCMS NOIDA, including research publications, research projects, and conferences.
Functions
The scope of the activities envisaged for the committee include the following:
To build research capacity and offer guidance for research publications to faculty members.
To suggest measures for improving existing infrastructural facilities for research and enhancing research ambiance.
To ensure ethical conduct in research activities at SCMS NOIDA.
To review/recommend the participation of faculty members in research conferences and utilization of seed money for various research purposes (e.g. field visits, data collection).
Any other related issues that the IRC may feel appropriate.
Constitution
S No.
Name of Member
Designation
Title
1
Dr Nidhi Phutela
Director – SCMS NOIDA
Chairperson
2
Dr Kriti Priya Gupta
Professor (Business Analytics) - SCMS NOIDA
Member Secretary
3
Dr Priya Grover
Associate Professor (Marketing) - SCMS NOIDA
Member
4
Dr Anagha Shukre
Associate Professor (Marketing) - SCMS NOIDA
Member
5
Dr. P. C. Jha
Professor (Operations Research), Faculty of Mathematical Science, Department of Operational Research, Delhi University
External member from Academia
6
Dr. Ashish Dubey
Assistant Professor (Marketing), Indian Institute of Management (IIM), Lucknow (NOIDA Campus)
External member from Academia
7
Dr Sanjiv Layek
Executive Secretary, World Association for Small & Medium Enterprises (WASME)
External member from Industry
8
Mr. Anubhav Kumar Jain
Area Sales Manager, Ultratech Cements, New Delhi
External member from Industry
Research Initiatives by IRC
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Research and Consultancy Projects
Content for Research and Consultancy Projects will be added here.
Journals & Publications
Journal of General Management Research
ISSN (print): 2348 – 2869
ISSN (online): 2348 – 5434
Frequency: Bi-Annual
Journal of General Management Research, is a bi-annual,
multidisciplinary publication by SCMS NOIDA, which intends
to encourage theoretically sound and empirically strong new ideas and
perspectives through research articles that include high quality
conceptual/theoretical papers, review papers, empirical papers, case
studies, and book reviews in different areas of management practice.
We encourage researchers to publish their work which significantly
contributes towards different aspects of management views, research and
practices. This journal is a platform where you can explore the dimensions
of management practices for anchoring modern management science.
A number of contemporary developments in the theories guiding the
management practice have marked the current millennium. These developments
have significantly impacted the economy of the nations as well as the
overall business approach.
Keeping these developments in mind, the journal caters to a wide variety
of audience which includes practitioners, researchers and academicians.
Our mission is to inculcate leadership and managerial skills among the
readers.
Impact of Globalization on Dynamic Capabilities and Transient Advantage
– Tarushi Tyagi
Blockchain Technology in Supply Chain: Opportunities and Challenges▼
Authors: Dr. Amit Shah, Dr. Ritu Malhotra
Pages: 21-38
Abstract
This paper explores blockchain applications in supply chain management, focusing on traceability, transparency, and efficiency improvements. Case studies from pharmaceutical and food industries illustrate implementation strategies and outcomes.
Leadership Styles and Organizational Innovation: A Comparative Study▼
Authors: Prof. Sunita Rao, Dr. Karan Joshi
Pages: 39-58
Abstract
Examining the influence of transformational and transactional leadership on innovation outcomes, this comparative study analyzes 150 organizations across IT, manufacturing, and service sectors.
E-commerce Growth in Tier 2 and Tier 3 Cities: Consumer Behavior Analysis▼
Authors: Dr. Manish Kumar, Dr. Preeti Singh
Pages: 1-25
Abstract
This research examines e-commerce adoption patterns in smaller Indian cities, identifying unique consumer preferences, purchase drivers, and logistical challenges specific to tier-2 and tier-3 markets.
Keywords
E-commerce, Consumer Behavior, Tier 2 Cities, Digital Economy, Online Shopping
Archived Years
Volume 9−
Issue 1 - January 2022▼
Work-Life Balance and Job Satisfaction: A Study of IT Professionals▼
Authors: Dr. Sneha Reddy, Prof. Ashok Verma
Pages: 1-22
Abstract
Investigating the correlation between work-life balance initiatives and job satisfaction among IT professionals in metropolitan cities, this study provides actionable insights for HR practitioners.
Keywords
Work-Life Balance, Job Satisfaction, IT Sector, Employee Wellbeing, HR Practices
Volume 8−
Issue 1 - January 2021▼
Impact of COVID-19 on Consumer Purchase Behavior▼
Authors: Dr. Rohit Sharma, Dr. Anita Desai
Pages: 1-19
Abstract
This study explores how the pandemic reshaped consumer priorities, shopping channels, and brand loyalty across different product categories in the Indian market.
Digital Marketing Strategies for Small Businesses▼
Authors: Dr. Priya Menon, Prof. Karthik Iyer
Pages: 1-15
Abstract
This research explores effective digital marketing strategies for small businesses operating in competitive markets, focusing on cost-effective approaches and ROI optimization.
Keywords
Digital Marketing, Small Business, Marketing Strategy, ROI, Online Presence
Email: journal@scmsnoida.ac.in
Phone: +91 98765 43210
Address: SCMS NOIDA, Symbiosis Centre for Management Studies, Greater Noida, Uttar Pradesh, India
